Retail revolution ahead
Combine innovative lighting solution with smart metric system and retail psychology to increase sales and beat the competition.
Our innovative lighting solutions for retail, namely Dynamic Shop Window, Smart Mirror, and Stimulating Supermarkets, are now compatible with the latest metric systems which allow to measure and analyse customer behaviour. Subsequently, the store can upgrade its layout and appearance, its range of products and services, optimise its philosophy, and eventually increase sales and nurture client loyalty.
Metric systems installed within lighting is a brilliant idea as it combines the power of each into one powerful goal each retailer dreams of: attract and sell as never before. Metric systems we offer along with lighting products and services of the highest quality will provide you the following data about your customers and their behaviour in real time:
Browsing – You will learn how your customers move around when inside your store. You can use the data to change the layout and appearance of your store to make it more efficient.
Traffic – Data obtained from mobile phones and video sensors will give you a clear idea about the numbers of recurring and new visitors, optimal ratio of employees to the number of customers and suggest adjustments to your opening hours.
Demographics – Wouldn’t it be nice to know the gender and age of your customers? It is no longer an issue with metric systems installed within lighting solutions by SLE.
Queue – No one likes to queue. With video analytics, you will be able to organise your staff to avoid queues and contribute to increase in customer satisfaction and loyalty.
Buying – Set and measure your KPIs and fully exploit space for improvement in any respect. Turning your visitors to customers is easier than you think, all you need is relevant and reliable data to use for optimisation of your business.
SLE lighting solutions are based on regularly updated retail psychology techniques. The key is to give the stores opportunity to influence customers’ emotions, cognition and spatial perception of the store. We achieve that by the possibility to play with the lighting scenes, colours, colour temperature, different lighting methods such as accent lighting, wall washing and many others, offering excellent services, and using the products with flawless design and customisable light properties. Adding to all these benefits a set of other advantages which metric systems surely bring, we might call ourselves the market pathfinder as you would not find a similar offer in one package by any other company.
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