Follow the Smart Light
Every customer needs to be recognized as a unique individual. This is the kind of attitude making them feel exceptional. Trustworthy partners prepared for unstable future of market and economic system changes are a necessity; it is even more important to be both complex and exceptional. Customers choose their suppliers wisely, they follow the smart light.
Exceptionality might be very vague term if not used cautiously. Everyone wants to feel special and unique at times. However, in business there is no margin for doubt. The mistakes are punished and imperfections are never forgotten. If you fail, the client might choose your competitor as a new partner and the company loses both money and goodwill.
This is why making a client feel exceptional is important. There are tools to measure customer satisfaction, but they do not tell the whole story. In the times of instability and uncertainty a partner with stability, vision, strength, flexibility and strong ethics stands out. Clients do not ask for just products anymore, they demand solutions. They are looking for trendsetters, not trend followers.
This is the very core of Exceptionality in the unique LQS standard. In the lighting industry where strong competition is taking out the weak the company has to be in a forefront to succeed. “It is not about the big companies defeating the small ones. Rather the faster ones are defeating the slower ones, those with better quality defeating those being short of it. The more courageous ones prevail over those lacking courage. “ Vladimír Levársky, CEO of OMS group accentuates.
The lighting industry is first and foremost about complexity nowadays. The innovations are important, but do not suffice on their own. Modern technologies are important as well, but useless without a vision and human potential. Flexibility is the key element, but only when it makes sense – solutions which do not provide return on investments are worthless for both the producer and the customer. Following the trends is not enough, own ideas are what matter.